1. Introduction
Welcome to ETDC Lifestyle. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or engage our photography services, including family shoots, outdoor dog photography, and brand photography.
The data controller responsible for your personal data is:
ETDC Lifestyle
Part of ETDC Digital Media
United Kingdom
Contact: hannah@etdcdigitalmedia.com
2. What Personal Data We Collect
We collect and process the following categories of personal data:
2.1 Information You Provide to Us
• Full name
• Email address
• Phone number (if provided)
• Any additional information you include in contact form submissions or emails
2.2 Photographs and Images
As part of delivering our photography services, we create and process photographic images in which you, members of your family, your pets, or your brand may appear. This is only done within the scope of an agreed booking.
2.3 Website Usage Data
Our website may collect basic, anonymised statistical data about how visitors use the site through our website builder’s integrated statistics functionality. This may include pages visited, time on site, and general geographic region. This data does not identify you personally and is not shared with third-party analytics platforms.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
• To respond to enquiries submitted via our contact form or email
• To communicate with you about your booking, shoot details, and delivery of photographs
• To fulfil the photography services you have engaged us to provide
• To publish photographs to our website, social media, or portfolio, where you have given us your explicit consent to do so
• To monitor and improve our website using aggregated, anonymised usage statistics
4. Legal Basis for Processing
We process your personal data on the following legal bases under the UK GDPR:
• Contract performance — to carry out the photography services you have booked with us
• Legitimate interests — to respond to enquiries and maintain communication with prospective clients
• Consent — where we publish images of you or your family publicly, we will always seek your explicit consent in advance. You may withdraw this consent at any time by contacting us.
5. Photography and Image Use
We take the use of your images seriously. We will only publish, share, or use photographs in which you, your family members (including children), or your pets appear for marketing, portfolio, or promotional purposes if you have given us clear, informed consent to do so.
You may provide or withdraw this consent at any time. Withdrawal of consent will not affect any use of images that has already taken place prior to that withdrawal.
Images shared for portfolio purposes may appear on our website, Instagram, Facebook, or other social media platforms operated by ETDC Lifestyle.
6. Who We Share Your Data With
We do not sell your personal data to any third party. We may share your data in the following limited circumstances:
• With our website platform provider, who hosts our site and provides built-in, anonymised traffic statistics, strictly for the purpose of operating the website
• Where we are legally required to disclose information, for example by a court order or regulatory authority
All third-party service providers we use are required to handle your data securely and in accordance with applicable data protection law.
7. How Long We Keep Your Data
We retain your personal data only for as long as is necessary for the purposes outlined in this policy:
• Enquiry and booking data is kept for up to 3 years following our last contact, to allow us to assist with follow-up requests
• Photographs are retained in accordance with our standard storage practices and any specific agreements made at the time of booking
• Where you have consented to public use of your images, those images will remain published until you withdraw consent
8. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to ask us to delete your personal data in certain circumstances
• Right to restrict processing — to ask us to limit how we use your data
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, to withdraw it at any time
To exercise any of these rights, please contact us at the details provided in Section 2. We will respond within one calendar month.
9. Cookies and Website Statistics
Our website may use cookies or similar technologies as part of the built-in statistics functionality provided by our website builder. These are used solely to generate anonymised, aggregated data about website traffic and do not track individual users for advertising purposes. We do not currently use any third-party analytics tools such as Google Analytics.
You can control cookie settings through your browser. Please note that disabling certain cookies may affect how the website functions.
10. Children’s Privacy
We offer family photography services which may involve children. Where photographs feature children, we will always seek explicit consent from a parent or legal guardian before any images are used for public or promotional purposes. We do not knowingly collect personal data directly from children.
11. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. This includes secure email communication, password-protected file storage, and careful management of who can access your images and information.
While we take every reasonable precaution, no method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will update the “Last updated” date at the top of this document. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:
ETDC Lifestyle
Email: hannah@etdcdigitalmedia.com
Website: www.etdc-lifestyle.com