This Privacy Policy explains how ETDC Lifestyle ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or enquire about our photography services. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully. By using our website or contacting us, you confirm that you have read and understood how we handle your personal data.
1. Who We Are
ETDC Lifestyle is a lifestyle photography business offering family shoots, outdoor dog photography, and brand photography sessions.
For the purposes of data protection law, ETDC Lifestyle is the data controller responsible for your personal information.
If you have any questions about this policy or how we handle your data, please contact us at:
• Email: hannah@etdcdigitalmedia.com
• Website: www.etdc-lifestyle.com
2. What Personal Data We Collect
We collect personal information that you provide to us directly when you get in touch or make an enquiry. This may include:
• Your name
• Email address
• Phone number
• Any other information you choose to include in your message or enquiry
We do not collect payment information directly. If payment processing is required, this will be handled via a secure third-party provider, and their privacy policy will apply.
3. How We Collect Your Data
We collect personal data through the following means:
• Contact form on our website: when you submit an enquiry or booking request
• Direct email: when you contact us at our email address
We do not purchase personal data from third parties or collect data from social media profiles without your knowledge.
4. How We Use Your Personal Data
We use the personal information you provide to:
• Respond to your enquiry or booking request
• Communicate with you about your photography session
• Send relevant information about your booking, including confirmations and follow-ups
• Comply with any legal obligations
We will only use your data for the purpose for which it was collected. We will not use it for unrelated purposes without informing you first.
5. Lawful Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
• Contractual necessity: to fulfil a booking or service agreement with you
• Legitimate interests: to respond to enquiries and manage our business communications
• Consent: where we ask for your permission before using your data for a specific purpose (such as publishing your photographs publicly)
6. Photography and Images
As a photography business, we may take photographs and videos of you, your family, pets, or brand during a session.
6.1 Public Use of Images
We may wish to share or publish images from your session on our website, social media channels, or portfolio for marketing and promotional purposes. We will only do this with your explicit consent.
Before your session, we will ask you to confirm whether you give permission for your images to be used publicly. You are under no obligation to consent, and declining will not affect the service you receive.
Where consent is given, you may withdraw it at any time by contacting us using the details in Section 1. Upon withdrawal of consent, we will remove the relevant images from our public channels as soon as reasonably practicable.
6.2 Private Delivery of Images
Images not covered by your consent, or where consent has not been given, will be delivered to you privately and will not be shared publicly by us without your further permission.
7. Website Analytics and Statistics
Our website uses built-in statistics tools provided by our website builder to help us understand how visitors interact with our site. This may include anonymised data such as:
• Number of visitors and page views
• Pages visited and time spent on the site
• General geographic location (country or region level)
• Referral sources (how visitors found our site)
This data is collected in aggregate and anonymised form. It does not identify you personally, and we do not use it to track individual visitors. No personally identifiable data is collected through our website analytics.
8. Sharing Your Personal Data
We do not sell, rent, or trade your personal data to any third parties.
We may share your data only in the following limited circumstances:
• With service providers who assist in the operation of our business (such as email hosting or website providers), subject to appropriate data processing agreements
• Where we are required to do so by law, court order, or regulatory authority
Any third parties with whom we share data are required to handle it in accordance with applicable data protection law.
9. How Long We Keep Your Data
We will only retain your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
• Enquiry data: retained for up to 12 months following last contact, or until the purpose has been fulfilled
• Client booking data: retained for up to 6 years following the session for legal and tax record-keeping purposes
• Images: retained for a period agreed with you, or indefinitely with your consent for portfolio use
Once data is no longer required, it will be securely deleted or anonymised.
10. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
• Right of access: you may request a copy of the personal data we hold about you
• Right to rectification: you may ask us to correct inaccurate or incomplete data
• Right to erasure: you may ask us to delete your data in certain circumstances
• Right to restrict processing: you may ask us to limit how we use your data
• Right to data portability: you may request your data in a machine-readable format
• Right to object: you may object to our use of your data based on legitimate interests
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us using the details in Section 1. We will respond within one calendar month of receiving your request.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, if you believe your data has been handled unlawfully. You can contact the ICO at www.ico.org.uk.
11. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include:
• Use of secure, password-protected email and file storage
• Limiting access to personal data to only those who need it
• Using reputable platforms with their own security measures in place
While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure. If you have concerns about how you share data with us, please contact us directly.
12. Children's Privacy
Our services include family photography, which may involve children under the age of 18. We do not knowingly collect personal data directly from children. Where we photograph minors, consent for the session and for any public use of images is obtained from a parent or legal guardian.
If you believe we have inadvertently collected personal data relating to a child without appropriate parental consent, please contact us immediately using the details in Section 1.
13. Links to Other Websites
Our website may contain links to third-party websites. Once you leave our site, we are not responsible for the privacy practices of those sites. We encourage you to read the privacy policy of any website you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The latest version will always be available on our website, and the date at the top of this policy indicates when it was last updated.
We encourage you to review this policy periodically.
15. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please get in touch:
• Email: hannah@etdcdigitalmedia.com
• Website: www.etdc-lifestyle.com