privacy - Dog & Family Photography in High Wycombe

Privacy Policy

1. Introduction

Welcome to ETDC Lifestyle. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or engage our photography services, including family shoots, outdoor dog photography, and brand photography.

The data controller responsible for your personal data is:

ETDC Lifestyle

Part of ETDC Digital Media

United Kingdom

Contact: hannah@etdcdigitalmedia.com

2. What Personal Data We Collect

2.1 Information You Provide to Us

Full name

Email address

Phone number (if provided)

Any additional information you include in contact form submissions or emails

2.2 Photographs and Images

As part of delivering our photography services, we create and process photographic images in which you, members of your family, your pets, or your brand may appear. This is only done within the scope of an agreed booking.

2.3 Website Usage Data (updated)

Our website uses Google Analytics to collect anonymised, aggregated statistical data about how visitors use the site. This may include pages visited, time on site, how you arrived at our site, general geographic location, and device/browser type. This data does not identify you personally. See Section 9 for full details on Google Analytics and how to manage your cookie preferences.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

To respond to enquiries submitted via our contact form or email

To communicate with you about your booking, shoot details, and delivery of photographs

To fulfil the photography services you have engaged us to provide

To publish photographs to our website, social media, or portfolio, where you have given us your explicit consent to do so

To monitor and improve our website using aggregated, anonymised usage statistics via Google Analytics

4. Legal Basis for Processing

We process your personal data on the following legal bases under the UK GDPR:

Contract performance — to carry out the photography services you have booked with us

Legitimate interests — to respond to enquiries and maintain communication with prospective clients

Consent — where we publish images of you or your family publicly, or where we use non-essential cookies such as Google Analytics, we will always seek your explicit consent in advance. You may withdraw this consent at any time by contacting us or adjusting your cookie preferences.

5. Photography and Image Use

We take the use of your images seriously. We will only publish, share, or use photographs in which you, your family members (including children), or your pets appear for marketing, portfolio, or promotional purposes if you have given us clear, informed consent to do so.

You may provide or withdraw this consent at any time. Withdrawal of consent will not affect any use of images that has already taken place prior to that withdrawal.

Images shared for portfolio purposes may appear on our website, Instagram, Facebook, or other social media platforms operated by ETDC Lifestyle.

6. Who We Share Your Data With (updated)

We do not sell your personal data to any third party. We may share your data in the following limited circumstances:

With our website platform provider, who hosts our site and provides website functionality

With Google, via Google Analytics, for the purpose of anonymised website traffic analysis. Google may process this data outside the UK/EEA in line with their own privacy safeguards — see Google's Privacy Policy for more detail

Where we are legally required to disclose information, for example by a court order or regulatory authority

All third-party service providers we use are required to handle your data securely and in accordance with applicable data protection law.

7. How Long We Keep Your Data

We retain your personal data only for as long as is necessary for the purposes outlined in this policy:

Enquiry and booking data is kept for up to 3 years following our last contact, to allow us to assist with follow-up requests

Photographs are retained in accordance with our standard storage practices and any specific agreements made at the time of booking

Where you have consented to public use of your images, those images will remain published until you withdraw consent

9. Cookies and Website Statistics

Our website uses Google Analytics to help us understand how visitors use our site, so we can improve your experience and the content we provide.

Google Analytics collects information such as:

Pages visited and time spent on our site

How you arrived at our site (e.g. search engine, social media, direct link)

General location (country/city level), device type, and browser

Anonymised interaction data (clicks, scrolling behaviour)

This information is collected anonymously and used in aggregate — it does not identify you personally. Google Analytics uses cookies to collect this data.

You can control or opt out of Google Analytics cookies at any time by:

Adjusting your cookie preferences via our cookie banner

Installing the Google Analytics Opt-out Browser Add-on

Disabling cookies in your browser settings

Please note that disabling certain cookies may affect how the website functions.

10. Children's Privacy

We offer family photography services which may involve children. Where photographs feature children, we will always seek explicit consent from a parent or legal guardian before any images are used for public or promotional purposes. We do not knowingly collect personal data directly from children.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. This includes secure email communication, password-protected file storage, and careful management of who can access your images and information.

While we take every reasonable precaution, no method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we do, we will update the "Last updated" date at the top of this document. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:

ETDC Lifestyle

Email: hannah@etdcdigitalmedia.com

Website: www.etdc-lifestyle.com